Continuing the “Twitter Monitoring Series.” Check out the other parts, if you don't know how to do something I mention in this post.

You can learn a lot from your competitors. Businesses should monitor what is happening in the market, so here are a few things that make monitoring easy:

  1. List your competitors. Create a private list of your competition and a stream for it. See what they tweet about, how they act and how you can use that to your advantage.
  2. Search for brand names. Set up a search using the previous tips and examples to monitor what people are saying about your competition. Sometimes, they'll be looking for alternatives or complaining about bad service, and this is a great opportunity for your company to turn these people into your customers.

Here is an awesome search stream that Toyota could use to monitor people talking about Honda (see an opportunity in the first tweets?):

Monitoring competition through HootSuite

This post ends the series. If there is anything else you'd like to know, tell me, and I might write about it too. Also, take a look at my Super Engagement Tip.

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